Two Worlds,
One Crunch
How Spain's most beloved street snack found its home on Indian platters.
“Every great recipe starts with a memory. Ours began with a bowl of churros and the reminder that joy tastes the same everywhere.”— Founder, URS WISH
The Spark
On a rainy evening in Mumbai, our founder tasted his first authentic churros at a Spanish pop-up food stall. The crunch, the flavour, the warmth — it triggered a memory of sharing jalebis with family on a monsoon day. The idea was born.
The Research
Months of recipe testing followed. We traveled to understand churros at their source — the festivals, the street carts, the traditional family recipes passed down through generations. We documented over 30 churro variations.
The Breakthrough
After hundreds of test batches, we found it — the perfect ratio of crunch to sweetness that an Indian palate loves. Bite-sized. Snackable. Affordable. The formula for URS WISH Mini Churros was complete.
URS WISH Is Born
We launched in 2026 and the response was overwhelming. Families, college students, office workers — everyone connected with URS WISH differently. Each story reinforced our mission: joy in every bite.
The Future
Today, URS WISH is on a mission to become India's most loved premium snack. New flavours are in development, new cities are being reached, and every pack carries the same promise: the first bite will make you smile.
Built On Values,
Backed By Passion
Authenticity
Every recipe honours the original Spanish tradition while embracing the spirit of India.
Family First
We make snacks designed to be shared — because the best moments happen together.
Premium Quality
We never cut corners. Every ingredient is sourced with care and every batch is crafted with pride.
Joy In Every Bite
Our single promise: from the moment you open the pack to the last crunch, you should smile.
The Story Continues With You
Every pack you open adds a new chapter to our story. Thank you for being part of it.
Take The First Bite